In late 2004, Petrova and I (and a few other people but it was our idea) started saying "be Charlie Sheen" or "be Tony Danza," intermittently, as advice. The phrases were distinct. I think to be Tony meant to be fearless in a wholesome, fall-on-yr-face way (like having a talk show). And to be Charlie...well it's obvious (and pretty damn 19-year-old-y). The whole thing was so wrapped up in early statement t-shirts and trucker hats and Facebook culture and was totally suitable back then I swear.
Michael K posted this picture yesterday and then Pillow said something about it and it's mesmerizing.
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